- I haven't yet
If you’ve read any posts about SEO and backlinks this year, you’ve probably ran into the same mantra time and time again. The authors tell you not to use directory links. At best, this type of backlink has no value. At worst, Google views link building as spam and will penalize your website for using those link building strategies. However, the truth is that directory link building can still be part of your marketing plan if you focus on niche directories, where your link will be valuable to the visitor.